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Who we are

We're not landlords. We're people.

Redefine is a trusted partner in the property market, with a focus on owning, managing and developing quality property. We continue to grow our diversified portfolio and are one of the largest listed property companies on the JSE. Despite our size we remain a nimble organisation that values unconventional thinking, simplicity, proactive solutions and above all, relationships.

Property is our commodity. People are our business.

Our vision is to be the best, but not necessarily the biggest South African Real Estate Investment Trust (REIT). This means being the best in all aspects of what we do, so that we are the property owner of choice. We believe that while property is our commodity, it is our unique approach to relationships that enables us to create and sustain meaningful value for our business partners.

What we do

  • We are seasoned asset managers.
    • We create value by actively managing and reviewing our portfolio, assessing development opportunities and recycling capital to obtain the best return
  • We are expert property managers.
    • We find the right tenants and tenant mix
    • We maintain our properties carefully and deliver value-added services to our tenants

What we stand for

We strive for professionalism with personality, delivered through:

  • Unconventional thinking
  • Simplicity and straight talk
  • Decisive action
  • Trusting partnerships

Our values underpin our success

  • Oneness
  • Make it happen
  • Respect personal relationships
  • Mean it
  • Challenge the norm

How you benefit

  • Innovative solutions
  • Proactive service
  • Always in the know
  • Peace of mind
  • Enabled for success