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Investor relations
The company communicates with its linked unitholders and
the broader investment community via news releases, advertising,
newsletters and through information contained on its website.
A close connection is maintained with property journalists
and a formal programme of interaction with these specialists
is maintained. Investors, analysts and other interested
parties receive approximately two email investor communications
per month which updates them on transactions and newsworthy
information directly. In addition, any announcement that
appears on SENS is distributed to this database. It is
Redefine’s policy to meet regularly with institutional
and large unitholders and investment analysts, as well
as to provide regular information on the company and its
performance. Tours of select buildings are arranged with
investors to provide detailed insight into the property
portfolio. Redefine hosts functions through the Investment
Analysts Society in Johannesburg and Cape Town to present
the company’s annual results.
Tenants
Tenant retention is critical to the success of the company
and Redefine ensures that the property managers interact
with tenants on an ongoing basis. Tenant communication
is also promoted through newsletters and electronic communications.
Larger tenants are dealt with directly by Redefine’s asset
managers who make regular visits to these tenants. As
part of the process of internalising the property management
function, Redefine has launched a contact centre which
provides one point of contact and reference for any queries
relating to accounts, maintenance and other issues relating
to the properties.
Broker community
Redefine recently launched a broker incentive programme
to encourage the broker community to place tenants in
Redefine buildings. In addition, the broker community
is kept up to date with developments at Redefine through
regular newsletters and events. Redefine produces a monthly
vacancy schedule which lists and gives details of vacant
space in the portfolio and this document is circulated
to approximately 1 000 property brokers around the country.
An online portal for vacant space was also developed on
Redefine’s website, to provide ease of access to information
on the properties, and to streamline the “offer to lease”
process.
Government
Government is an important stakeholder to Redefine, both
in terms of being its largest tenant and with regard to
policies affecting the listed property sector. Isivuno
Properties, a specialist property management company that
deals primarily with the properties let to government,
has been contracted to manage relationships with government
as a tenant.
Property industry peers
Redefine is an active member of the South African Property
Owners Association (SAPOA), Investment Property Databank
(IPD) and the Property Loan Stock Association (PLSA).
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