Our people

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We hire extraordinary people, individuals who embody the values of our organisation, because we believe there is nothing more powerful than our employees’ passion, skill and initiative in our determination to be the best in all aspects of what we do.

Certified as a top employer

For the third consecutive year, Redefine was recognised by the Top Employers Institute as a Top Employer in South Africa for our exceptional employee offerings.

Managing and rewarding performance

We believe that performance management offers us the opportunity to help further our employees’ competencies, while recognising our people for their contributions to our business. Living our brand promise – “We’re not landlords. We’re people.” – is central to our business and also forms part of our behavioural competencies and performance review process. We want our people to know that the value they bring to our organisation is as much who they are, as it is what they do.

Our formal reward and recognition programme comprises:

Peer-to-peer nominations

(Non-monetary)
Spot prizes

(Monetary)
Quarterly rewards

(Monetary)
CEO year-end rewards

(The big celebration)


All employees participate and are eligible for recognition.

For more information on our remuneration process, refer to our AGM.

Leveraging the strength of diversity

We understand that the diverse knowledge and skills of our workforce benefit our entire organisation, fostering creativity and expanding our approach to problem-solving, and thus our responsiveness to changing conditions. We support the principles of diversity and practice equality of opportunity among all our employees, and we have adopted a diversity policy to ensure that, over time, we promote gender diversity among senior management. 

Growing our skills base

Redefine continues to develop talent from within by giving employees the opportunity to acquire skills, knowledge and competencies in their roles. We use a blended approach, which includes on-the-job training, coaching, workshops, structured programmes (including learnerships and graduate programmes) and study bursaries for tertiary education. We are committed to making financial resources available for the training and development of staff. Through Redefine’s various business-specific training initiatives, we aim to reach our annual training target of 80% of the workforce attending a minimum of one training event in the year.