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Our purpose drives us to be the change we want to see

Our relational approach to business leads and guides us to achieve our purpose. After all, while property is our commodity, people are our business.


We recognise that a socio-economic operating context defined by rising unemployment, weak economic growth and increasing social instability is by no means the recipe for a sustainable business. Conversely, by seeking to positively impact our social landscape through an informed, targeted approach, we ensure the long-term resilience of our business.

Engaging with our stakeholders


We determine our key stakeholder groups based on an analysis of our level of impact on them, and their influence on our business decisions. Following this analysis, we identify our key stakeholders and set stakeholder goals for each of these. We develop tailor-made engagement strategies for all our key stakeholders.

The Challenge Revolution

During 2018, we invested in developing integrated social capital initiatives that would further our goal of making a more meaningful impact on our communities and other stakeholders directly affected by our properties.

Building on the success of the popular show The Mentorship Challenge with Marc Wainer, we launched two new initiatives during the year: The Challenge Convention and the Innovation Challenge

The three individual initiatives are symbiotically connected – they all challenge us to be the change we wish to see, aligning with our purpose of creating and managing spaces in a way that changes lives. They are: 

Learn more about the Challenge Revolution watch the video here...

To read more on our ESG approach, see our environmental and governance pages.
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